Cool this week is Rich Simpsons for getting fuckloads of sponsorships and sticking it to The Man. Whats with every photo he releases having him doing a mono in it though? pretty uncool.
Jack Geldard this week tried to tell the masses that bouldering is cool (karabiners on chalkbags are not cool, and brushing holds is apparently). Snapping off welsh limestone holds is definitely cooler than brusing though.
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